- #Covet fashion facebook game a fighting game series
- #Covet fashion facebook game a fighting game free
“The running joke with my husband is that can I expense all the new clothes that I am buying. And, as she hopes it will do with all Covet users, the game has also fueled her passion for real-life fashion. She reports that her Covet Style Score is 4.77 (out of 5.6) and that her virtual closet is valued at $302,000. Like any good marketer, Ethington knows her product intimately. Before joining CrowdStar, she lead a team at eBay that changed the auction site’s fixed price strategy, and worked in viral marketing at Playdom, a game developer.
Crowdstar’s data shows that the average age of Covet players is 29, and that at the beginning of 2015 the app had 350,000 active daily users, a number that now stands at 600,000.Įthington’s background in product management, consumer motivation and ecommerce has been an important factor in Covet Fashion’s growth. With Covet Fashion, the company is targeting an older demographic: women 25 to 55. The company’s first mobile app, Top Girl, was the top-grossing iOS game on the day it debuted in 2011. Players use virtual cash to “buy” clothing on the app to stock their Covet closets, dress avatars and compete in style challenges like “Movie Premier” or “Boho Farmer.” Their ensembles are rated by other players, with users competing to earn a the highest “Style Score.”
#Covet fashion facebook game a fighting game free
Covet Fashion, like Candy Crush and Kim Kardashian: Hollywood, is free to play-at least initially.
#Covet fashion facebook game a fighting game series
The deal is the latest in a series that Ethington-who is GM of Covet Fashion-and her team have forged with 170 fashion lines, including BCBGMAXAZRIA, Rebecca Minkoff and Nicole Miller, to showcase the designer’s merchandise in the game. Covet players will instantly have access to the clothes within the world of the game, and a week after NYFW, will be able to place pre-orders for the fashions, which will be exclusive to the app’s users. Ethington is a marketing and product management exec for CrowdStar, a mobile gaming company that will debut an unusual partnership with New York-based fashion designer Yigal Azrouël on Thursday: 24 hours before the designer sends his Spring 2016 collection down the New York Fashion Week runway on September 11, a selection of items from the line will simultaneously populate on Covet Fashion, CrowdStar’s styling and shopping game.
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